ABOUT ME
During the last five years, I had the chance to live immersed in college and business environments in France, Serbia, and the United States. Having worked and studied abroad really make me value multicultural environments. In these, I acquired a global mindset and key multicultural skills in order to succeed in today’s business world.
As globalization, digitalization is changing economies and societies around the world. The digital revolution is a huge opportunity for organizations. It is already one of the strongest drivers for growth and innovation. I had the chance work early in my career in Digital and Social Media Marketing. It made me quickly realize how companies can take advantage of these technologies to achieve their goals.
I graduated in May 2019 with a Master of Science in International Business, with a specialization in Marketing Analytics. I studied at SKEMA Business School on its U.S. campus, located on North Carolina State University’s Centennial Campus in Raleigh, NC.
I am currently an International Marketing Strategist at Go Fish Digital in Raleigh, NC.
MY AMBITION FOR 2024
After graduating in May 2019, I joined Go Fish Digital as a Paid Media Associate, where I am applying my knowledge of Digital Marketing and Paid Media. As the digital advertising industry is constantly changing, my goal for 2024 is to keep up with the latest trends to help organizations I work with to achieve their business goals.
WHAT I'VE DONE SO FAR
International Marketing Strategist, 2023-Current
International Marketing Specialist, 2020-2023
Paid Media Associate, 2019-2020
Raleigh, North Carolina
I create, analyze and optimize the performance of online advertising campaigns on Google Ads (Search, Display, Shopping, YouTube, Discovery, App), Facebook & Instagram Ads, LinkedIn Ads, and Microsoft Advertising (Bing Ads). I communicate and build trust with +10 clients from various industries. I also share my knowledge of digital marketing on Go Fish Digital’s blog.
CEO of Student-Run Marketing Agency, Spring 2019
Raleigh, North Carolina
I was part of the NC State AMA’s Executive Board as CEO of our own student-run marketing agency. I also earned first place with two teammates at the Reunion Marketing Digital Marketing Strategy competition.
Team Leader & B Corp Consultant, Fall 2018
Raleigh, North Carolina
Certified B Corporations are people using business as a force for good. My team helped Paradox Consulting Partners to improve its social and environmental impacts and become B Corp certified.
Marketing Consultant, Spring 2018
Raleigh, North Carolina
After winning an entrepreneurship challenge, I collaborated with four students to provide marketing recommendations to an early stage venture incubating at HQ Raleigh.
International Account Executive Intern, Fall 2017
Paris, France
The internship that definitely convinced me to work in Digital Marketing! I assisted the launch of multi-country advertising campaigns on social media and online newspapers for luxury clients such as Chloé or Repetto.
Corporate Communications Consultant Intern, Spring 2017
Paris, France
My first experience at a global agency. I supported the creation of a McDonald’s internal challenge in France with over 700 participating restaurants.
Digital Marketing Executive Intern, Summer 2016
Belgrade, Serbia
My first time living abroad! Also my first experience in Digital Marketing. I promoted 10 events hosted by the co-working space using social media and e-mail marketing which gathered over 1,000 visitors.
Local Committee President, 2015-2016
Nice, France
My first leadership experience! We are a youth leadership movement, providing volunteering and professional experiences abroad for students. We are passionately driven by two causes: peace and fulfillment of humankind’s potential.
MY TWITTER
I often retweet what catches my attention in Digital Marketing, Social Media and Innovation.
MY INSTAGRAM
I like to share pictures from my recent trips abroad and in the U.S. with my family and friends.