ABOUT ME
Over the past decade, I’ve lived, studied, and worked in France, Serbia, and the United States, experiences that have shaped the way I approach marketing: with a global mindset, cultural adaptability, and an understanding of how people make decisions across borders.
That same adaptability guides my approach to digital marketing, a field that evolves just as quickly as global markets themselves. Automation, AI, and data are reshaping how brands reach customers. I chose to build my career in digital and performance marketing because it allows companies to turn these shifts into opportunities, creating measurable growth, better customer experiences, and smarter business decisions.
I hold a Master of Science in International Business with a specialization in Marketing Analytics from SKEMA Business School on NC State University’s Centennial Campus.
I am currently an International Marketing Strategist at Go Fish Digital, where I lead paid media strategy, performance optimization, and cross-channel advertising initiatives for a portfolio of international B2B and B2C clients.
MY FOCUS for 2026
At Go Fish Digital, where I currently serve as an International Marketing Strategist, I continue to deepen my expertise in Paid Media and international campaign management. As AI and automation reshape digital advertising, my goal for 2026 is to stay ahead of these shifts and leverage emerging tools to help the organizations I work with improve performance, efficiency, and revenue growth.
WHAT I'VE DONE SO FAR
International Marketing Strategist, 2023-Current
International Marketing Specialist, 2020-2023
Paid Media Associate, 2019-2020
Raleigh, North Carolina
I manage multi-channel advertising strategies across international markets, optimizing Google Ads (Search, Performance Max, YouTube, Demand Gen), Meta (Facebook & Instagram) Ads, LinkedIn Ads, and Microsoft Advertising (Bing Ads). I communicate and build trust with +10 clients from various industries. I also share my knowledge of digital marketing on Go Fish Digital’s blog.
CEO of Student-Run Marketing Agency, Spring 2019
Raleigh, North Carolina
I was part of the NC State AMA’s Executive Board as CEO of our own student-run marketing agency. I also earned first place with two teammates at the Reunion Marketing Digital Marketing Strategy competition.
Team Leader & B Corp Consultant, Fall 2018
Raleigh, North Carolina
Certified B Corporations are people using business as a force for good. My team helped Paradox Consulting Partners to improve its social and environmental impacts and become B Corp certified.
Marketing Consultant, Spring 2018
Raleigh, North Carolina
After winning an entrepreneurship challenge, I collaborated with four students to provide marketing recommendations to an early stage venture incubating at HQ Raleigh.
International Account Executive Intern, Fall 2017
Paris, France
The internship that definitely convinced me to work in Digital Marketing! I assisted the launch of multi-country advertising campaigns on social media and online newspapers for luxury clients such as Chloé or Repetto.
Corporate Communications Consultant Intern, Spring 2017
Paris, France
My first experience at a global agency. I supported the creation of a McDonald’s internal challenge in France with over 700 participating restaurants.
Digital Marketing Executive Intern, Summer 2016
Belgrade, Serbia
My first time living abroad! Also my first experience in Digital Marketing. I promoted 10 events hosted by the co-working space using social media and e-mail marketing which gathered over 1,000 visitors.
Local Committee President, 2015-2016
Nice, France
My first leadership experience! We are a youth leadership movement, providing volunteering and professional experiences abroad for students. We are passionately driven by two causes: peace and fulfillment of humankind’s potential.
MY TWITTER
I often retweet what catches my attention in Digital Marketing, Social Media and Innovation.
MY INSTAGRAM
I like to share pictures from my recent trips abroad and in the U.S. with my family and friends.